SOOS Technology: SOOS is developing a solution to the egg-production industry’s greatest challenge – male chick extermination. Every year, 7.5 billion male layers are exterminated since they cannot lay egg nor be used for meat production.
As result, the industry disposes 50% of its production capacity, and wastes energy, land and carry heavy extermination costs. Furthermore, this practice is a source for growing public and regulatory pressure – in Germany and France, male chick extermination is expected to be prohibited by 2022.
Our solution transforms these male layers into functional females that can lay eggs. Our technology is a SaaS-based incubation protocol that controls the incubation process, and transmits sound vibration to the incubated embryos in certain times, frequencies and volumes.

Meet the Founders
Alon Gozlan
VP Business Development
Alon brings +10 years of experience in M&A, strategy & finance in startups and multinational hi-tech companies.
Yael Alter
CEO & Co-Founder
Yael has 20+ years of entrepreneurial experience as the CEO of global agricultural & poultry projects companies such as Agropaz and Yamko, which have provided Yael with poultry and agriculture industry knowledge and connections.
Oren Salomon
Hatching & Experiment Operations
25 years of experience in poultry operations (broiler and laying), among the leading layer growers in Israel. Graduate of the Hebrew University, Agriculture Department.