Brand Guidelines

These assets are intended to preservethe image of Sparklabs Cultiv8 in the different formats of use of its visual identity.
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Colour Palette

Background
  • HEX
    #163228
  • RGB
    22  50  40
  • CMYK
    85% 51% 72% 68%
primary
  • HEX
    #5BC98D
  • RGB
    91  201  141
  • CMYK
    62% 0% 57% 0%
SECONDARY
  • HEX
    #3D67BA
  • RGB
    61  103  186
  • CMYK
    62% 0% 57% 0%
ACCENT
  • HEX
    #F4A261
  • RGB
    244  162  97
  • CMYK
    0% 44% 65% 0%
Background
  • HEX
    #F8F6F0
  • RGB
    248  246  240
  • CMYK
    4% 3% 7% 0%

Secondary Palette

ACCENT
  • HEX
    #B0C3EA
  • RGB
    176  195  234
  • CMYK
    35% 19% 0% 0%
ACCENT
  • HEX
    #FFC496
  • RGB
    91  201  141
  • CMYK
    62% 0% 57% 0%
PRIMARY
  • HEX
    #9DDFBB
  • RGB
    157 223 187
  • CMYK
    42% 0% 36% 0%
Background
  • HEX
    #FFFFFF
  • RGB
    255  255  255
  • CMYK
    0% 0% 0% 0%

Colour Combination

Typography

Sora

Headlines

Inter

Subtitles and body

Arial

Microsoft Office & Websafe

Brand Formats

Complete brand

Complete Brand Colour

Complete Brand Colour Negative

Complete Brand - 1 Colour

Isotype

Isotype Full Colour

Isotype Negative

Isotype Dark Colour

Iconography

Icons are a fundamental part of a good design system. We propose a selection of simple icons that are easy to understand and have a unique style that reflects the brand.

Brand manual

You can download the PDF Brandguide here, with the complete construction, operation and regulation of the SparkLabs.

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